Amazon Targets Apple iPad Air in Kindle Fire Commercial

Amazon is the latest company to target the Apple iPad Air in its advertisement of the Kindle Fire HDX 8.9.

Image source:Amazon YouTube

Image source:Amazon YouTube

 

Amazon is the latest company to join Microsoft in touting the superiority of its tablet over the Apple iPad Air.

In a YouTube video uploaded on 29 November, Amazon has an American narrator interrupt his British counterpart whenever the latter talks about the iPad Air on three aspects - display resolution, weight and price.

Amazon points out in the video that the Kindle Fire HDX 8.9 is 20% lighter and more affordable than the iPad Air. More importantly, the Kindle Fire HDX has 1 million more pixels than the Retina display of the iPad Air. Here's a quick overview of the specs of the two tablets: 

Amazon Kindle Fire HDX 8.9
Apple iPad AIr
Display Size
8.9-inch
9.7-inch
Display Resolution
2,560 x 1,600 pixels (339ppi)
2,048 x 1,536 pixels (264ppi)
Processor
Qualcomm Snapdragon 800 quad-core 2.2GHz
Apple A7 dual-core 1.4GHz
RAM
2GB
1GB
Storage
16/32/64GB
16/32/64/128GB
Dimensions
231 x 158 x 7.8mm
240 x 169.5 x 7.5 mm
Weight
374g (Wi-Fi) / 384g (4G LTE)
469g (Wi-Fi) / 478g (4G LTE)

If you haven't noticed by now, Apple's competitors generally focus on the specs to market their tablets. Apple, on the other hand, focuses on the user experience.

Currently, Apple has over 475,000 tablet-optimized apps and has sold over 170 million iPads. It remains to be seen if the competition is able to narrow the gap with Apple in the near future.

//www.youtube.com/embed/QhTl00uili4

Source: Amazon YouTube via The Verge

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