Find the best tech and gaming deals in our Prime Big Deal Days deals guide.
Amazon Prime Big Deal Days is back in Singapore from 7 to 13 October 2025, promising Prime members seven days of massive discounts across thousands of products.
Now in its third year, the event is bigger than ever, featuring top brands like Dyson, Bose, SMEG, Nerf, Pigeon, Ugreen, and Bioderma. It’s the perfect chance to save on holiday gifts, everyday essentials, and big-ticket items before the year-end shopping season kicks off.
Not a Prime member? You can sign up now for a free 30-day trial to enjoy these exclusive discounts.
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days (sometimes known as October Prime Day) is basically Amazon’s second Prime Day of the year, only this one shows up in October. Just like the July sale, it’s a Prime-members-only affair packed with thousands of discounts across gadgets, home gear, toys and more. Think big brands like Apple, Dyson, Samsung and LEGO, plus the usual lightning deals to keep you refreshing that cart.
What is the difference between Prime Day and Prime Big Deal Days?
Honestly, there’s not much of a difference between the two. The easiest way to think about it: Prime Day is Amazon’s main event in July, while Prime Big Deal Days is the October encore. Both are exclusive to Prime members and run for multiple days with thousands of discounts, but Prime Day usually grabs the bigger headlines, while Prime Big Deal Days feels more like a pre-Christmas warm-up.
Interestingly, the October sale has so far lined up pretty closely with the 10.10 sales, giving Singapore shoppers another excuse to load up their carts before the madness of the 11.11 sales and Black Friday.
When is Prime Big Deal Days 2025 in Singapore?
Start counting down. The sale will begin at midnight Tuesday 7 Oct and finish on Mon 13 Oct. You can access the sale on Amazon.sg/primebigdealdays.
Prime members not only gain access to exclusive discounts but also enjoy fast, free delivery on eligible items, including those from the Amazon International Store. With categories spanning groceries, toys, babies, electronics, and home and kitchen, shoppers can find everything from practical buys to festive gifts in one place.
New prime signups can enjoy a 30-day free trial. Prime renews at S$4.99 per month or S$49.90 per year.
Sneak peek: Amazon deals to watch out for
Expect discounts on brands like Bose and Ugreen.
Here’s a preview of some of the standout offers:
- Up to 50% off Bioderma skincare
- Up to 45% off SMEG appliances, plus S$50 off S$300 spend
- Up to 40% off toys and games, including Nerf and Transformers
- Up to 30% off Bose audio products
- Up to 30% off Ugreen chargers and accessories
- Up to 30% off Dyson home products
- Up to 40% off Pigeon baby essentials
- Buy 4, Get 20% off household brands like Magiclean, and Biore
With discounts across beauty, electronics, toys, home, and essentials, the sale offers a one-stop opportunity for early holiday shopping.
More ways to save
Prime members can stretch their dollar further with extra perks:
- Amazon Vouchers: Claim digital vouchers for additional discounts.
- Amazon.sg Gift Cards: Buy a S$200 gift card and get S$15 credit (23 Sept – 13 Oct).
- Exclusive Prime Discounts: Up to 10% off over a million products on Amazon.sg.
- Amazon Fresh: Free two-hour scheduled delivery on orders over S$60 for Prime members.
A global store event
This year, Prime Big Deal Days will roll out not only in Singapore but also in markets including the US, UK, Japan, Australia, and, for the first time, Colombia, Ireland, and Mexico. For Singapore shoppers, it’s a chance to tap into both local favourites and international deals.
Shop these Amazon deals now
Ugreen USB C Charger 65W GaN Fast Charger
ViewSonic VG2740V 27-inch Video Conferencing Monitor
LG 27GS75Q 27-inch UltraGear QHD IPS Monitor
Sony WH-CH520 Wireless Bluetooth Headphones
Lego Icons 10315 Tranquil Garden Building Kit
Editor’s note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on novelty factor and how much of a discount it was offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you are unable to secure the listed offers due to errors on our part or should the offers expire by the time you check them.
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