TODAY

Nokia launches five new affordable mobile phones and Nokia Life Tools in Indonesia

SINGAPORE, 4 November 2009 – Nokia Life Tools, the service which gives consumers in small towns and rural areas the ability to get a range of livelihood and life-improvement services on their mobile phones, will launch in Indonesia in early December 2009. Nokia also announced five new affordable and easy-to-use phones which will support Nokia Life Tools, and these phones will also be available globally.

"Following the successful launch of Nokia Life Tools in India, where people are getting the benefits of vital information sent directly to their mobile phones, we are pleased to bring this service to consumers in Indonesia,” said Jawahar Kanjilal, Global Head of Nokia Life Tools, Emerging Markets, Nokia. “Inform, Involve, Empower – the vision of Nokia Life Tools - applies no matter where it’s implemented. With the number of devices that Nokia Life Tools supports, including the five new phones we are announcing today, we are giving people the solution that suits them the most.”

“Today is the beginning of one of the most exciting periods in the history of mobile telecommunications in Indonesia. Nokia, together with our esteemed ecosystem collaborators and partners, are pleased to be part of this development where mobile devices are used as much to connect to people as they are to empower people - with the right tools and services to positively improve their lives especially in non-urban environments. We extend our sincere thanks to our key partners for believing and supporting our vision of empowering people and connecting them to the things that matter, “said Bob McDougall, General Manager, Nokia Indonesia.

Nokia Life Tools in Indonesia

Nokia Life Tools will be available across Indonesia from early December 2009, with the Agriculture service available for Java and Sumatera at the first stage, and Education and Entertainment services available nation-wide.

Consumers will be able to subscribe to Agriculture, Education and Entertainment information and content. Nokia is collaborating with the Ministry of Agriculture (Departemen Pertanian Republik Indonesia), the Center of Meteorology, Climatology and Geophysics (BMKG), Synovate and other industry partners to bring valuable agriculture information, prices, news and tips directly to consumers.

“Agriculture commodity prices are the keys to increasing a farmer’s bargaining position and planning which will impact the improvement of his livelihood. Therefore the use of effective and efficient technology is needed to speed up the dissemination of information on commodity prices. Mobile phones are widely used by users in rural areas to access information, compared to other tools,” said Prof. Dr. Ir. Zaenal Bachruddin, M.Sc, Director General of Processing and Marketing, Ministry of Agriculture. “With the cooperation of the Director General Processing and Marketing Agriculture Product (PPHP) with Synovate on Nokia Life Tools, we hope farmers can benefit from commodity market prices and other agricultural information,” added Prof. Dr. Ir. Zaenal Bachruddin.

The Agriculture service will be available for commodities beginning with crops, livestock, horticulture and fisheries. Consumers will be able to subscribe to three of the most commonly grown commodities in their region. Also included in the Agriculture component are weather services, price services, and frequent agriculture news and tips.

The Education service features Learn English, General Knowledge and Test Preparation. Learn English has three levels of expertise with focus on English language fundamentals. General Knowledge will be primarily related to the province where one lives, as well as containing information at the national and international levels. Test Preparation will offer services at the Junior High School and Senior High School levels.

The Entertainment service features a range of mobile entertainment content, including news, music, comics, jokes, astrology, movie news and reviews. The content will be available to consumers via subscription and/or on-demand.

At launch, customers of Telkomsel, Indosat, XL and Hutch (3) will be able to subscribe to Nokia Life Tools services. Nokia Life Tools will first be available on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic in Indonesia. Aside from the 11 handsets which will come pre-loaded with Nokia Life Tools, the service will become downloadable on more phones later.

Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which displays information simultaneously in two languages. Behind this rich interface that comes out of the box on all Life Tools-enabled handsets, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassles of additional settings or the need for GPRS coverage.

More information about Nokia Life Tools in Indonesia can be found at www.nokia.co.id/nokialifetools.

Five new mobile phones designed for consumers in emerging markets

With affordability and ease of use as the cornerstones of solutions for emerging markets, the five new Nokia phones - Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690 – support Nokia Life Tools, and bring with them all the features that consumers around the world have come to expect.

Priced at €20, €24 and €26 respectively (before taxes and subsidies), the Nokia 1280, Nokia 1616 and Nokia 1800 support FM radio, prepaid tracker, flashlight, anti-scratch cover and dust-resistant keymat, among other features. The long battery life, with up to 22 days of standby time, is vital for people in areas where access to electricity is limited.

The Nokia 2220 slide and the Nokia 2690, priced at €45 and €54 (before taxes and subsidies), also support email on the device through Ovi Mail, giving people in developing markets their first digital identity directly from their handsets. Ovi Mail accounts can be created on the device and people can start sending and receiving emails without ever needing a PC. Other device features include FM radio, VGA camera, GPRS and MMS support, phone books for up to 1,000 contacts, and Bluetooth. Standby times for the Nokia 2220 slide and Nokia 2690 are about 20 days and 14 days respectively.

The Nokia 2220 slide will begin shipping before the end of 2009, with the others expected to start shipping in the first half of 2010.